Perfect Citizen - Phase 1
Development phase and consultation with groups, individuals, companies and organisations. Production of promotional film and printed Presentation of Phase 2 and 3 of project. This first phase consisted of market testing of the project and we found that the response was overwhelming in terms of pubic response, corporates, Southampton City Council and Regional Development Agency.
Our approach to marketing has been quite a soft one to date targeting specific groups, shoppers at West Quay, and companies mainly based on the docks. It is our intention to grow awareness of the project slowly until the main marketing campaign is in place. At that point, the approach will be much more aggressive and high profile whilst maintaining a good relationship with the public.
The production of a DVD has been important in maintaining existing relationships on the project and developing new partners and participants.